We’re on a mission to get more people outside in healthy, safe, and sustainable ways that inspire joy.
GoFly™ Zipper Technology
Gnara products feature a patented zipper design that will change your life next time you answer nature’s call outside. In addition to the familiar zipper fly that allows you to take your pants on and off, a second zipper extends from beneath the first zipper to the back of the waistband. This design allows you to unzip only as far as you need to maximize privacy on the trail, in the woods, or anywhere else nature may call.
Hey, we’re Gnara 👋
With over 300 million views and dozens of viral videos, our transformative Go There™ Pants caused quite a stir on the internet last year. This year, we’re launching multiple new products (First up: Go There™ Shorts!) and reintroducing ourselves as Gnara. From the feminine version of the Latin word “gnarus” which means “to have knowledge of a thing,” “skillful,” and “practiced,” Gnara dives deep to fully understand problems and find solutions. We’re reclaiming the historically “bro culture” idea of what’s gnarly and redefining the outdoor industry to ensure everyone feels like they belong outside. We’re proud of our female-founded roots and ready to discover more innovative solutions that will change the status quo.