Gnara Press Kit
About Gnara:
Gnara Inc (previously SheFly Apparel) is an apparel brand on a mission to design products that make the outdoors more accessible for all. Our signature products are our Go There™ Pant and Go There™ Short, which feature our patented GoFly zipper fly technology that allows everyone to ‘answer nature’s call’ and relieve themselves in the outdoors, without exposing themselves to the elements or other people. 

No one should have to think twice about answering nature’s call outside. Our mission is to revolutionize the way we design apparel so that people of all genders can feel comfortable, safe, and confident while spending time outdoors -- whether at work or at play. More than one out of three women have had an outdoor bathroom accident and it's our core belief that the problem is not our anatomy; it’s our clothing.  We are building a movement at the intersection of outdoor accessibility and gender-based empowerment.

Company Facts:
  • Entirely women-owned and operated  
  • Founded in 2018 by Georgia Grace Edwards, Charlotte Massey and Bianca Gonzalez
  • Established headquarters in Gunnison, Colorado in January 2022
  • Won numerous awards including the 2022 and 2023 Outdoor Retailer Innovation Awards, Women's Health Fitness Awards, and Forbes 30 under 30 Local - Seattle 
  • Gnara products have gone viral across social media platforms with over 110k followers on TikTok, 60k followers on Instagram, and hundreds of millions of views
  • Gnara products are for sale in Moosejaw Mountaineering stores, Public Lands stores, the Jackson Hole REI, the Title Nine website, and in numerous local brick and mortar shops around the country 
  • Gained patent-pending status in July 2018 and have since been granted several patents and trademarks 
  • Early prototypes underwent 50+ iterations
  • Gnara pants have been worn in 50 states and 15+ countries to date
  • Pandemic Setback: In Summer 2020, COVID-19 caused our factory to close and global supply chains to collapse, pausing our intended pants production indefinitely. We entirely rebuilt our supply chain, cultivated an enthusiastic community, and have now had inventory in stock for over a year 
Press coverage
"SheFly's apparel has helped millions 'answer nature's call.' Today, it changes its name to reflect the fact that the brand isn't just for women."
SheFly Apparel Rebrands! Meet Gnara and Its New Outdoor Pants
Gear Junkie - April 26, 2023
"Gnara’s Go There Pants make it easier for women to avoid bugs, stay warm and enjoy a little privacy while peeing outside. "
Gnara’s Go There Pants make peeing in the woods a lot more private
CNN Underscored - August 04, 2023
2023 Women's Health Fitness Awards - Best Hiking Pant
2023 Outdoor Retailer Innovation Award - Go Free Legging
2022 Outdoor Retailer’s Innovation Award - Go There Pant
Outside Business Journal’s Top 50 Products
Greater Colorado Pitch Series Winner
MassChallenge Accelerator Program Diamond Award Winner
Moosejaw Outdoor Accelerator Winner
★ ★ ★ ★ ★
"10/10 would recommend I’m not usually a big review writer, but these pants are a game-changer! They’re comfy, they look great, have tons of amazing pockets, they do great in the rain (water beads and rolls off), and most importantly, it is so easy to pee! I was worried they would be challenging to use in practice, but it worked seamlessly on my first try. It is so so clear that these were designed by and for women. Can’t wait to use them again!"
★ ★ ★ ★ ★
"5-star - Highly recommend! These pants are incredible. You can tell they are made with high quality materials and built to last. So happy with my purchase."
★ ★ ★ ★ ★
"I love my Gnara pants! Comfortable, attractive, easy to use. They have improved my hiking experience so much that I bought a 2nd pair so that I will have a spare pair for traveling."
Georgia Grace Edwards (she/her)
CEO, Co-Founder
Charlotte Massey (she/her)
COO, Co-Founder
Leigh Monterac (they/them)
Product Developer & Designer
Gabby Davis (she/her)
Wholesale & Logistics Manager
For press inquiries, please contact:
Charlotte Massey
Press kit powered by PressKitHero