SheFly Press Kit
About SheFly:
SheFly Apparel is an apparel brand on a mission to design products that make the outdoors more accessible for all. Our signature product is the three-season Go There™ Pant, which features a second, patented zipper (in addition to a traditional zipper) that allows everyone to ‘answer nature’s call’ and relieve themselves in the outdoors, without exposing themselves to the elements or other people. 

No one should have to think twice about answering nature’s call outside. Our mission is to revolutionize the way we design apparel so that people of all genders can feel comfortable, safe, and confident while spending time outdoors -- whether at work or at play. More than one out of three women have had an outdoor bathroom accident and it's our core belief that the problem is not our anatomy; it’s our clothing.  We are building a movement at the intersection of outdoor accessibility and gender-based empowerment.

Company Facts:
  • SheFly® is entirely women-owned and operated. 
  • Founded by Georgia Grace Edwards, Bianca Gonzalez, and Charlotte Massey 
  • Company founded in 2018, when the three college students registered as a Vermont LLC
  • Established headquarters in Gunnison, Colorado in January 2022
  • Gained patent-pending status in July 2018 and have since been granted several patents and trademarks. 
  • Early prototypes underwent 50+ iterations
  • SheFly pants have been worn in 50 states and 15+ countries to date
  • Pandemic Setback: In Summer 2020, COVID-19 caused our factory to close and global supply chains to collapse, pausing our intended pants production indefinitely. In the two years since, we entirely rebuilt our supply chain and built an enthusiastic community and waitlist of nearly 6,000 people
Press coverage
"These high-quality hiking pants are a quick, simple and safe way for women to relieve themselves in the wild."
10 best gift ideas for the adventure traveler in 2022
USA Today 10 Best - November 19, 2022
"Game‑changing outdoor pant"
Style Stars
Tory Burch Foundation - November 26, 2022
"SheFly® is on a mission to make the outdoors more accessible for women by reimagining what’s possible through innovative and inclusive product design."
Alumni-Owned Business Guide
Middlebury College - November 23, 2022
"We had two of our editors test these pants and they both love them. Looking for a gift that is durable, functional, and ready for an array of adventures outside? Look no further than the SheFly pants."
Best Outdoor Gifts: Our Favorite Head-to-Toe Gear for Any Adventure
GearJunkie - November 18, 2022
"Charlotte Massey and Georgia Grace Edwards met and became friends while at college in Vermont with Charlotte hailing from Leavenworth, Washington, and Georgia Grace from Frostburg, Maryland, now residing in Seattle, Washington and Gunnison, Colorado, respectively. "
SheFly: Charlotte Massey and Georgia Grace Edwards
People, Place & Purpose (podcast) - November 14, 2022
"SheFly is a retailer of women’s outdoor-based apparel products intended for women and people of all genders."
101 Best Colorado Fashion Companies and Startups
Best Startup - October 29, 2022
2023 Women's Health Fitness Awards - Best Hiking Pant
2023 Outdoor Retailer Innovation Award - Go Free Legging
2022 Outdoor Retailer’s Innovation Award - Go There Pant
Outside Business Journal’s Top 50 Products
Greater Colorado Pitch Series Winner
MassChallenge Accelerator Program Diamond Award Winner
Moosejaw Outdoor Accelerator Winner
iFundWomen Vermont State Pitch Competition Winner
★ ★ ★ ★ ★
"10/10 would recommend I’m not usually a big review writer, but these pants are a game-changer! They’re comfy, they look great, have tons of amazing pockets, they do great in the rain (water beads and rolls off), and most importantly, it is so easy to pee! I was worried they would be challenging to use in practice, but it worked seamlessly on my first try. It is so so clear that these were designed by and for women. Can’t wait to use them again!"
★ ★ ★ ★ ★
"5-star - Highly recommend! These pants are incredible. You can tell they are made with high quality materials and built to last. So happy with my purchase."
★ ★ ★ ★ ★
"I love my SheFly pants! Comfortable, attractive, easy to use. They have improved my hiking experience so much that I bought a 2nd pair so that I will have a spare pair for traveling."
Georgia Grace Edwards (she/her)
CEO, Co-Founder
Charlotte Massey (she/her)
COO, Co-Founder
Rebecca Frank (she/her)
Director of Operations
Alyssa Gonzalez (she/her)
Director of Marketing
Leigh Monterac (She/They)
Product Developer & Designer
Gabby Davis (she/her)
Operations Officer
Hailee Boyle (she/her)
Community & Partnerships Senior Manager
For press inquiries, please contact:
Alyssa Gonzalez
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